You will agree that staying ahead in the casino industry requires a lot of strategy and innovation. You can’t just outdo your competitors if you remain loyal to your old tricks. Again, gamblers have become super discerning and prefer transacting with brands that align with their shifting preferences.
The good thing is that brands like Jackpot City SA are aware of these preferences and are working hard to align. That’s why you may have seen casinos with responsive designs and effective payment methods flood the industry. Since acquiring and retaining customers has become super challenging, casinos are now turning to tech advances to stay ahead.
Things are no different in 2025. This is actually part of why Grand View Research thinks the industry has already exceeded $78.66 billion and could continue growing at a more than 11% CAGR. Of course, the more relevant experiences an industry offers, the more likely it is to reach more people, explaining why the institution expects the casino market to expand.
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Meeting the growing need for mobile-friendly designs
It’s most probable that you’re using your phone to access this content. Well, it shouldn’t sound new because that’s like the new norm. People are using these devices to do almost everything. According to Exploding Topics, nearly every internet user (96%) frequently uses mobile devices to go online.
Even when it comes to gambling, 80% of it happens on these devices in most regions. This just proves you can’t survive in today’s business world without mobile-friendly websites. While smartphones have smaller screen sizes than desktops, that shouldn’t be an excuse for gamblers to encounter inconsistent website experiences.
Imagine a player having to continuously zoom or pinch your website just because it was clunky. They may end up abandoning it and even discouraging their friends from engaging with you. To avoid such losses, casinos like Jackpot City SA are integrating responsive designs.
These designs often ensure seamless multi-screen access by using responsive layouts that automatically adjust to fit numerous screen sizes. They are handy in providing consistent gambling experiences even on devices with smaller screen sizes, leading to stronger customer bonds and thus, better business performance.
Protecting players from malicious eyes
As more people turn to online spaces, cyberattacks also become more common because of the increased availability of customer data. This data has become like new digital gold, drawing everyone’s attention, including malicious persons. Microsoft recently weighed in on this matter, approximating the number of daily attacks at about 600 million.
In such an age, you expect almost everyone to become more conscious of their online safety. It is no wonder that gamblers frequently check whether platforms are secure before engaging. And if they fail to see features like two-factor authentication (2FA) and SSL encryption, they may never transact with a brand. 2FA is important because it helps reduce exposure to up to 99.9% of automated attacks and 96% of phishing scams.
After providing their passwords, users will be required to provide a second form of verification, which could be a temporary code from a mobile phone, a biometric scan or a hardware key. Even if a cybercriminal compromises your password, this extra verification significantly reduces the possibility of further harm.
With SSL encryption technology, casinos like Jackpot City SA are able to protect gamblers through a handshake process that establishes secure, encrypted connections followed by symmetric encryption for data transfer. These infrastructures ensure gamblers can interact peacefully, boosting their confidence and thus increasing engagement.
The power of easy and seamless transactions
Besides registering their details on a platform, perhaps among the initial things most gamblers will do before playing is depositing funds. Imagine how frustrating the experience can be if all the available payment methods are faulty. A good number of players could perceive platforms with such payments as insensitive and even stop transacting with them.
According to Testlio, problematic payments are the primary reason over 60% of users abandon checkouts. And if the payments fail consistently, brands may end up losing up to 33% of users permanently. Removing transaction friction gives the impression that you care about your platform’s overall experience, positioning your brand as customer-centric.
Once gamblers perceive your brand this way, they will likely become loyal. You may also increase the likelihood of attracting new ones because efficient payment methods improve conversion rates by at least 10%. Given the industry’s competitiveness, it makes sense to see brands like Jackpot City SA adopting effective payments to take advantage of these statistics.
Players want more than just convenience
Ever since the first online casino emerged in the late 20th century, this industry has never remained the same. Thanks to Jackpot City SA and other online platforms, gamblers can now gamble without worrying about accessing a physical destination. As such, gambling has become a world phenomenon, with studies approximating the number of those who engage at least once a year to be about four billion.
But again, modern players don’t just want to flip the cards conveniently. They want to participate seamlessly regardless of the gaming device. There’s no reason why the experience should feel frustrating just because they switched to mobile phones, which usually have smaller screen sizes.
Payment methods should also be efficient; otherwise, they may discourage exploration. And since catering to all these preferences improves competitiveness, online casinos, including Jackpot City SA, have adopted contemporary tech innovations to stand out.
