New trends in lingerie and sleepwear emerge each year. In 2023, customers are shopping for eco-conscious bras and panties for women, matching sets of underwear and sleepwear and wireless bras that provide a comparable level of support to underwire bras while allowing for more comfort. Find out more about trendsetting lingerie and sleepwear styles.
Increasing demand for environmentally friendly and sustainable materials is one of the most significant shifts in lingerie and sleepwear trends. Organic cotton underwear for women is gaining a reputation for being the most comfortable and safe choice.
The availability of different styles of cotton underwear used to be relatively limited. You can now choose from brief, hipster or thong underwear made of this breathable material. Organic cotton is grown without pesticides and manufactured in ways that are more friendly to the earth and customers.
Recent market research indicates that about 72% of consumers in the United States are aware of sustainability and environmental issues related to clothing. Slightly over half of U.S. consumers are interested in buying sustainable clothing. The trend towards eco-conscious lingerie is likely to continue for years to come.
All About The Sets
More consumers are also interested in buying underwear and sleepwear in matching sets. The demand for sets has always existed for lingerie, but a growing number of customers want casual styles that match, such as a women’s tshirt bra and comfortable underwear.
Rather than dressing to impress, an increasing percentage of consumers cite personal confidence and self-care as reasons for buying matching underwear. Whether you are shopping for a matching push up plunge bra and high waist thong or a casual set of cotton or silk pajamas, pieces that go together are on trend.
When you get a matching set of underwear and sleepwear, you have the option to wear the set or mix and match tops and bottoms. The versatile style that sets make possible is the driving force behind this trend. The rise in popularity of casual looks has also made sleep and loungewear looks more acceptable choices for all-day casual style.
Supportive Wireless Bras
In the past, wireless bras had a reputation for providing less support than underwire styles. Advances in bra design and materials have led to styles such as the Form 360 Fit™ Wireless Bra, which features Precise Sizing™ technology to provide a better cup and band fit.
You can now get complete support from a wireless bra regardless of your cup size. It is also possible to buy wireless bras in half cup sizes for an even better fit. Bras made of stretch knit are breathable and comfortable, making these styles perfect for active or relaxed wear.
Eco-conscious lingerie, underwear and sleepwear sets and wireless bras are poised to stay on trend throughout 2023 and into the new year. Whether you want to expand your collection of underwear and sleepwear with the hottest styles or are shopping for the best gifts for women, these are some of the most popular trends to follow.